Welcome to *when is now, my place for beautiful things for body, mind and soul. I’m glad you’re stopping by my “sweet spot of creativity” and hope you find inspiration, joy and so much more.


*when is now stands for one-of-a-kind, handmade fashion that is modern and timeless. My designs are perfect for people who value small labels and appreciate the beauty and high value of handmade craft.

Fashion Woman


We know accessory from French (originally from the Latin verb accedere – added, joined). It simply means additional, incidental, but sounds so much nicer in French.

Since we love to decorate our homes and ourselves with beautiful accessories, I always try to find some beauties on my travels, others are produced in my own studio.

With this accessories you can stylishly set the scene for yourself or your ambience.



Dolls are among the oldest toys in the world, are collector’s items, heirlooms, decoration objects and best friends. That is exactly what I wish for my dolls. They should delight the children’s hearts, bring magic into the nursery, invite children to play creatively and adults can enjoy them as a collector’s and decorative piece or best friends.

Each doll is carefully crafted with love, joy and a pinch of imperfections making every doll “one of a kind”. Hochwertige Materialien, sorgfältige Verarbeitung und eine Prise Mut zum Imperfektionismus sind mir bei der Herstellung sehr wichtig.

Dolls Shop

"Style is a way of showing who you are - without having to speak."

Rachel Zoe

“The most beautiful thing in life is free. The second nicest is quite expensive.”

Coco Chanel

"Buy less, but choose wisely."

Vivienne Westwood


Hi there. My name is Barbara Langl and I am the founder of *when is now. I am a creative entrepreneur who is passionate about fashion, doll design, textile arts, and embroidery.

My focus is on sustainability, slow fashion and finding beautiful and vintage fabrics for my designs. My designs are perfect for people who value small labels and appreciate the beauty and high value of handmade craft.

I founded my label *when is now in 2019. Since then I have dedicated myself to using exceptional textiles and fabrics, with a focus on organic and vintage quality. I am committed to producing my designs in a mindful and sustainable way in Austria and/or Germany.

About Me

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Where you can buy my dolls:


3011 Bern


Studio Store Begur


Columbus Store